Arrival

Between 2015 and 2022, Geo worked alongside Arrival as an embedded Industrial Design Engineering partner, supporting the company through a period of rapid growth and ambitious product development. Across buses, vans, cars, charging infrastructure, and supporting systems, Geo helped translate bold design intent into engineered, manufacturable reality — at pace, and at scale.

Over a seven-year partnership encompassing 19 projects, Geo played a key role in ensuring Arrival’s strong visual identity was preserved through complex engineering, feasibility, and manufacturing challenges, while working closely with internal design, engineering, and leadership teams.

Services

Year

Research and analysis
Concept development
Design and engineering
Product graphics
Packaging
Manufacture support

2015 - 2022

Industry

Medical
Safety critical
Military
Transport
Consumer
Commercial

www.arrival.com

History

Geo’s relationship with Arrival began at a pivotal moment in the company’s formation, rooted in long-standing professional trust and shared experience. In 2015, the former Technical Director at Optare - a company Geo had previously supported through the rapid design and prototyping of conceptual double-decker and city commuter vehicles, culminating in a successful presentation and award win at Euro Bus Expo 2008 - joined Charge to lead its bus development programme.

One of his first actions was to reassemble what he regarded as a proven “dream team”, bringing Geo’s founders, Peter Grayson and Jeremy Offer, into the earliest stages of the programme. With trust established from past success, Geo was tasked with helping define the core design intent and architectural direction of the vehicle - setting the foundations on which the wider programme would be built.

As Charge evolved into Arrival and its ambitions expanded, the relationship deepened. Jeremy Offer transitioned into an employed role within the company, ultimately becoming Chief Design Officer, while Geo continued to work closely with Arrival’s senior leadership and internal design teams. This unique position - embedded yet independent - allowed Geo to support the company across multiple programmes, helping shape both the industrial design and engineering approach as Arrival scaled.

Impact

Arrival’s ambition required the simultaneous development of multiple, tightly interconnected products - each with its own technical, aesthetic, and manufacturing challenges. Geo’s role as an Industrial Design Engineering partner helped provide continuity across these programmes, ensuring that a strong and coherent design language was maintained even as complexity increased.

By working closely with internal teams at every level, Geo helped bridge the gap between vision and execution - translating bold ideas into engineered solutions that could be built, tested, and validated. While Arrival ultimately did not reach full market delivery, every programme Geo supported resulted in manufacturable, functioning, and successfully tested products. This partnership demonstrates Geo’s ability to operate within large, fast-moving organisations, manage multiple concurrent projects, and deliver high-quality Industrial Design Engineering under demanding conditions - without losing sight of design intent, usability, or technical rigour.